It’s no secret that breaking into the wellness beverage world is a difficult task. It’s a world of thousands of promises for a healthier, more fit, more active life, and, more often than not, they’re empty promises.
Jitterbug, however, is an on-the-go, low-calorie apple cider vinegar drink with proven health benefits. The packaging designed by Kingdom & Sparrow inspires a healthier lifestyle through its bright colors and playfulness. Because a 50s swing dance inspired the drink’s name, it only makes sense that the typography and illustrations evoke the early rock and roll aesthetic.
