Loki Charms is the Most Ambitious Crossover Event In History

by Rudy Sanchez on 06/09/2021 | 2 Minute Read

Norse god of mischief Loki has long served as a foil to the god of thunder and heir to the Asgardian throne Thor and his allies in the Marvel world of heroes. Unlike most baddies portrayed in comic books and other media, however, Loki is an affable scoundrel, a trickster with a sense of humor saddled with grand aspirations to rule over Asgard and beyond.

It’s little wonder Loki became a fan favorite despite his villainy and ego, and he's the first Marvel Cinematic Universe (MCU) adversary to be featured in his own titular series, Loki, debuting today on Disney+. As part of the new show’s promotion, the Mouse’s digital streaming network has teamed up with General Mills to offer a limited-edition box of Lucky Charms called Loki Charms.

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Accompanied by an adorable promo animated video, Loki uses his sorcery to transform a box of Lucky Charms into Loki Charms. Replacing Lucky the Leprechaun’s visage on the box with himself, he wields the marshmallow charms set against a black background while wearing his signature horned helmet and an impish grin. Loki also changes up Lucky Charms’ longstanding slogan “Magically Delicious” into a why-didn’t-anyone-think-of-it sooner “Mischeviously Delicious.”

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Limited to just 3,500 boxes, with folks that cracked a passphrase already at the front of the line, you’ll probably need an Infinity Stone or two for a shot at buying a box at MischievouslyDelicious.com starting June 9th at 11 am EDT.

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