Designed by Gummy Industries, Bottle On The Table, or BOT, has packaging designed to make a statement. Through its vivid colors, linear illustrations, and quirky characters, it’s doing just that. BOT’s packaging is making a statement about Millenial’s relationship with social media, and if these bottles could speak, they’d have one word to say about it, and that’s “chaotic.” This is more than just another bottle of wine.
BOT was born with the purpose to create a brand addressed to Millenials. BOT is a wine brand that talks the language of its target, using irony and Internet references. Even its labels, using illustrations, tell about everyday Millenials situations and their symbiotic relationships with social media.
