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Sabaziotis' Family Olive Oil Is Pure Joy In A Bottle

by Chloe Gordon on 06/08/2021 | 3 Minute Read

Aris Pasouris designed packaging that makes a statement for Saba's, the olive oil company that has been in the Sabaziotis family for three generations. Not only is the yellow bottle utterly showstopping and unique, the illustrations on the side of the bottle showcase the familial details of customs as well as the happiness of celebration. Pure joy flows from the packaging, and it almost feels like there's a potion of youth within the bottle and not simply olive oil.


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Naming and packaging design for a small production of extra virgin olive oil from the family olive groves of Dimitris Sabaziotis.

The Sabaziotis family has been producing olive oil for three generations. Every year, during the harvest season, all family members traditionally gather and participate in olive picking. Until today as the company has been taken over by Dimitris, one of the family’s two sons- even though the process has been evolved thanks to a series of modern production processes, making olive oil remains a ritual for the Sabaziotis family.

Sabaziotis Family -> Sabaziotis -> Sabas -> Samba -> Dance -> Saba’s Family

The name Saba’s sounds similar to the music and dance genre samba. Dancing, one of samba’s key parts, and the family work in the olive grove, were the defining elements in the creation of the new product identity.

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The illustration, inspired by the lino printing technique, with references from the ancient tradition of oil production and the forms of black-figure decorative pottery, captures the harvesting process through the participation of the family, as they all dance around an olive tree, celebrating the year’s harvest. In full shading black, the typography is a combination of Helvetica regular for the main text and Octane, in thin condensed and black extended weights, to project a modern feel thanks to its playful variable and to emphasize the name’s musicality.

The container was chosen to be monochromatic, a bright yellow with a clear reference to the emblematic color of the Samba dancers’ costumes. The name, the color, the illustration and the typography of Saba’s Family highlight the value of the small olive oil production from family olive groves, in a packaging project that combines the elements of ritual and tradition with the joy of celebration.

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Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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