DEADLINE ALERT - EXTENDED UNITL FRIDAY

BLESS Your Heart And your Skin

by Chloe Gordon on 06/04/2021 | 2 Minute Read

The Canada-based design studio Studio Miles has recently designed the rebranding for the natural body care line Bless. The packaging reflects the simplistic values of the brand without misrepresenting its 100% natural and vegan products. Using muted colors and the elegant yet straightforward typeface brings a sense of calmness to a brand whose goal is to do just that for your skin and body.


Editorial photograph

Branding and packaging for BLESS, a company specializing in natural body care products

Challenge: The first step of this project was to think about a new distinctive name for the company since their old name was confusing about the nature and ingredients used in their products. A second challenge was to established a graphic line strong enough visually to develop brand recognition.

Solution: When we spoke with the founders of the brand, we came up with the name "Bless", which means "the act of saying or doing good". Going with this principle, each letter of the word Bless carefully represents their values and the good they want to convey through their 100% natural ang vegan products. A branding and a full range of packaging in different formats was conceptualized, always with the aim of reflecting the simplicity and the values of the brand without distorting it.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
  • BLESS: Designed By:Studio Miles
  • Instagram: @studio.miles
  • Creative Director: David Tremblay: Studio Miles
  • Brand Strategist: Elizabeth Beaudoin: Studio Miles
  • Photograph: Antoine Laroche: Studio Miles
  • : Studio Miles

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