Meet Your New Stress-Diffusing Sidekick: Stello CBD Mints
by Chloe Gordon on 06/03/2021 | 3 Minute Read
Stello CBD was created for people who want the benefits of CBD without having to worry about how or when to use it. The benefits of a CBD mint are that they're easily accessible and stress-free. Designed by Moxie Sozo, Stello has packaging that's both functional, understated, and whimsical. Each flavor is paired with different color detailing, yellow for lemon, green for matcha, and blue for peppermint. The seascape and rower illustration found on the tin is perfect for a brand that's helping users smoothly navigate through choppier waters.
Stello is launching a functional CBD mint that helps the high stressed and often anxious stay balanced during challenging moments. Sold in a highly stylized tin and available in three accessible flavors (Peppermint, Lemon, Matcha), Stello Mints are easy-to-use, portable, shareable and fit easily into a demanding and “always-on” lifestyle. Each tin contains 30 mints with 5mg of full-spectrum hemp extract per mint, and are available to purchase directly at Stello.us.
CBD (hemp extract) is a beneficial compound that has shown to help people with the daily stresses of life. However, most CBD products (tinctures, concentrates, topicals) are awkward, clunky, messy, and difficult to use. They also employ common tropes that turn off the very people who need it most. These current form and style factors limit how often and where people can use CBD. At Stello, we believe that making CBD more easily accessible will bring relief to the masses at a most crucial time.
Founded by two friends who were each struggling with bouts of stress and anxiety but were turned off by the branding and messaging typically employed in the CBD space. “People want the benefits of CBD products without all the baggage of traditional cannabis companies,'' said Tyler Rustin, Cofounder of Stello. “Many people don’t consider themselves “cannabis” users in the traditional sense, but they would benefit from using CBD if only they were willing to try it. My dad is a great example. He would never use a CBD tincture -- but he loves our mints because of their convenience and elegant look and feel. Stello is CBD for people like us.”
Rustin joined forces with Brandon Nolte, also the founder and CEO of Healthy Hemp Oil, a leading online retailer of hemp oil, specializing in high-quality CBD products from the world’s best CBD brands. After studying the benefits of CBD for over six years, Brandon literally wrote the book on the subject. The Ultimate Guide to CBD Hemp Oil answers common questions about CBD and provides practical tips for using it. The formula found in Stello Mints reflects his deep knowledge of CBD’s power and efficacy. The package and format reflects his understanding of consumer behavior in the hemp oil marketplace.
“After spending six years in the CBD world, it was clear to me that the people who need CBD most aren’t gravitating towards it due to its niche positioning and inaccessible formats. We formulated a mint containing the best-in-class hemp CBD I knew of, and can be utilized comfortably by anyone, anytime,” said Nolte.
- Brand Strategy, Naming, Packaging, and Website: Moxie Sozo