Le Patissier by Le Drugstore Has The Sweetest Packaging
by Chloe Gordon on 06/03/2021 | 2 Minute Read
It seems fitting that a pastry shop would have packaging that's as delicious as the treats that lie within. Design & Practice created the identity for Le Patissier, and the result is a gourmet design system. The geometrically designed boxes and bags perfectly paired with color combinations that could be described as "drool-worthy" with bold yet straightforward typography is a match made in heaven. The Eiffel Tower might be a sight to see, but this packaging is a close second.
Building on the brand identity for the iconic Restaurant Le Drugstore for which Design & Practice designed the identity and British designer Tom Dixon designed the interiors, “Le Patissier” of restaurant Le Drugstore brings back a timeless mystique to the famous pâtisserie scene of Paris.
By referring to it as Le Patissier rather than Patisserie, Design & Practice chose to emphasise the personal artisanal skill of the pastry chef, a role that doesn’t always garner the same level of esteem as a chef de cuisine would.
In the graphic language the studio tried to find a balance between the heritage of French pastry shops and bringing a fresh outsider's perspective to this very French tradition. The choice of colours and using bold geometric colour blocking were used to create enticing “gourmand” colour combinations that would inspire people to treat themselves and others to small culinary treats in their busy Parisian lives.
Situated at the very top of The Avenue des Champs-Élysées, situated on the large roundabout that revolves around the Arc de Triomphe, Le Pâtissier du Restaurant Le Drugstore is a beacon of Parisian history loved by both Parisians and visitors alike.