DIELINE AWARD WINNERS REVEALED

OEM Aims to Brings Cool Vaporware Aesthetics To Personal Care

by Rudy Sanchez on 06/29/2021 | 2 Minute Read

Most medicine and health care products get sold in much the same way they market many others; a problem identified with an offered solution. Sometimes, products will differentiate based on ingredients, but many lack a comforting bedside manner.

And, you know, there are times when you just want something that soothes, whether it’s the branding or the packaging.

Editorial photograph

It’s usually a cold and sterile affair, something OEM co-founders Ceilidh MacLeod and Shun Kinoshita wanted to change with their brand of personal care products, drawing inspiration from their respective childhoods, nature, and the singular feeling of being pampered.

Editorial photograph

Packaging for OEM found inspiration in Kinoshita’s Japanese upbringing, with round, organic shapes reminiscent of mochi (sweet rice cakes). The lip balm, ointment and soothing cream, sanitizer sprayer, and beverage cans come in a neutral white or mint green, which radiates a calming feeling. 

Editorial photograph
Editorial photograph
Editorial photograph

The lids slide easily open and close with a definitive click. Combined with a dot-matrix wordmark, the visual language of OEM has a vaporware, 90s-inspired vibe that looks futuristic and nostalgic at the same time, blending nature and technology into a seamless aesthetic.

Editorial photograph

OEM initial lineup of CBD-infused care products is available now at OEM.care.

Editorial photograph

You may also like