Faberlic Bioglow Proves That Orange Can Be A Neutral Too
by Chloe Gordon on 06/28/2021 | 2 Minute Read
Beauty brand Faberlic's packaging, designed by Redo Bureau, is artfully orange. The vibrant creamsicle hue is paired with clean and minimalistic typography that's inspired by street signs. Everything about this packaging is clear and straightforward, leaving room for the product to speak for itself. And while the color orange usually packs a punch, used for this packaging, it's coming across as more of an effortless neutral.
Since 1997 Russian brand Faberlic is expanding its product range, notoriously finding new ways to serve its customers all over the world. So, when they offered us to create a package for a new line of skincare we were thrilled to jump in.
Our graphic language is built on clean typography, inspired by billboards and street signs, filled with simple lucid messages that instantly translates the product’s attributes. We used humanistic Big City Grotesque and Bodoni-inspired Kazimir fonts to create this energetic city vibe.
This contrast between the weights and styles helped us create a dynamic and transparent way of conveying the marketing messages of the products.And the clear tangerine refers to the main feature of the new line — massive amount of vitamin C!
- Faberlic Bioglow: Designed By:Redo Bureau
- Instagram: @redobureau
- Art Direction: Alexander Nekrasov: Redo Bureau
- Strategy: Egor Cherkasov: Redo Bureau
- Designer: Rita Antonova: Redo Bureau
- : Redo Bureau
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