Coffee System Bruvi Offers a More Eco-Friendly Single-Use Pod
by Rudy Sanchez on 06/25/2021 | 2 Minute Read
Single-serve coffee pods are incredibly convenient for java fiends. For the planet, not so much.
Popular coffee pods, such as those used by Kuerig, are made up of different materials, and it's only very recently that they were certified as recyclable. While being recyclable is better than not, the spent pods are only so after separating the innards, which also contain the grounds and filter and is dependent on local curbside service accepting #5 plastic. The extra effort ensuring the spent pods are recycled almost makes it enough to take away one of single-serve coffee’s biggest draws—convenience.
Coffee startup Bruvi, founded by patent attorney and engineer Sung Oh and former Coffee Bean & Tea Leaf president and CEO Mel Elias, sports all the latest bells and whistles for a single-serve machine. The device features a touchscreen, WiFi, an app, and programming for optimized brewing of premium coffee, espresso, matcha latte, and cold brew. Unlike other pod systems, brewing stays entirely within the B-pod, which Bruvi says results in a cleaner and better cup of coffee.
Bruvi has also made a change to address concerns over piling up plastic pods. The brand’s B-pods get made using recyclable #5 plastic, on par with competitors such as Kuerig. Bruvi’s pods also take into consideration the fact that its B-pods might get tossed into the garbage. That's why a bio-enzyme comes embedded into the pod’s material, helping degrade the long-chain polymers that spur microbes in the landfill to naturally break it down into humus and gasses. Also, according to the brand, B-pods do not leave microplastics in their wake.
Having coffee pods that are both recyclable and built to degrade in the landfill solves a critical sustainability issue with coffee pod systems. Unfortunately, Bruvi dampens sustainability by locking its technology into its own product ecosystem, meaning those with perfectly functional coffee pod machines now need to purchase a new device. This razor-and-blades business model is inherently unsustainable, as the B-pods’ sustainability likely gets offset by the need to replace a working coffee machine for another. A more eco-conscious business model would perhaps include B-pods compatible with existing devices on the market.
Bruvi will launch this July.
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