One way to seriously engage with consumers is to give them some personalization options, and technology has made it easier for brands to customize items such as labels and packaging. Building on the popularity of its âShare a Cokeâ packaging, the firm now offers personalizable 8oz glass bottles with one of 15 backgrounds.
It being the internet and people being what they are, itâs hard to fault Coca-Cola for putting in place measures to prevent abuse of the âShare a Cokeâ offerings, adding foul or offensive language and messages to its squeaky-clean corporate visage. However, it didnât take long for folks to put Coca-Colaâs censorware through its paces, finding terms like âWhite Lives Matterâ getting through, while others like âBlack Lives Matterâ being met with an error message, according to CNN Business.
