When you thought there couldn’t be a new hard seltzer brand to hit the market, Molson Coors Beverage Company releases their new brand Three Fold. The difference? This brand is focused on the UK and western European markets. The packaging design is crisp and clean, and the color featured on the front reflects the bold tastes within the aluminum can. Inspired by the idea that identity isn’t a set theory, the bold, minmal, and dynamic visual system applauds self-expression through the power of threeness.
Molson Coors Beverage Company is on a mission to dominate the UK and western European markets, with its new hard seltzer brand Three Fold. In stores now, the beverage giant has unveiled a multi-dimensional identity for the bold brand, which has been created for people who âflow their own wayâ. Global brand-led creative agency BrandOpus has developed the brand strategy, positioning, and striking visual identity.
