Fox's Mints Will Melt Your Heart And Save Your Breath
by Chloe Gordon on 06/02/2021 | 2 Minute Read
Fox's Glacier Mints will melt your heart with their unique packaging designed by Derek&Eric and design strategy by Silas Amos. Peppy, the polar bear, is at the center of the design, bringing in an unexpectedly playful touch. Each mint is packed perfectly inside an illustrated and colorful wrapper that's sure to bring a smile to your face no matter how bad your breath might be.
For over 100 years, Peppy the polar bear has been the icon for Fox’s Glacier Mints.
During that time, Fox’s has grown to become a true British classic, with memorable design and advertising reinvigorating the brand generation after generation.
We have sought to embrace that proud tradition by putting Peppy back where he belongs; right at the heart of everything (without forgetting about that sneaky Fox…).
Annie International Inc.