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Selva Gin's Label Features A Dreamlike Perspective

by Chloe Gordon on 06/17/2021 | 3 Minute Read

Because Selva Gin is created through a blend of native fruits, herbs, and spices, it only makes sense that the packaging system would represent these features. Designed by invade design, this gin brand's label is filled with elaborate illustrations, textures, and colors to create an authentically emotive bottle.


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Selva Gin is Colombia’s first London Dry gin. It seeks to highlight the region’s essence through a carefully chosen blend of native fruits, herbs and spices like corozo, cacao, cardamom and limón mandarina (rangpur). It is 14 botanicals, pure alcohol and a scenery of fantasy that represents the infinite Amazon rainforest.

This gin had already been commercialized in other parts of the world, but it landed here to be renewed and launched in Colombia. Native tribes, some references to pre-Columbian goldsmithing and anthropomorphic creatures appear on the label, which also contains drawings of the beverage’s main ingredients.

With this illustration inspired by French artist Henri Rousseau’s work, we wanted to recreate his dreamlike perspective on the tropical forest, by drawing bushes that reveal our territory’s secrets and mysteries, in a label full of details, textures, colors and finishes.

The design is presented without the regulatory text that had to be included in order for the product’s national distribution to be legal under Colombia’s legislation.

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