Enhanced Nut Butters Better Known As Groovy Butter
by Chloe Gordon on 06/17/2021 | 2 Minute Read
These CBD nut butters, better known as Groovy Butter, serve just as much personality. The disco-inspired font paired with vibrant gradients makes a label that'll surely stand out on any shelf. Designed by Rachel Weber, these nut butters positively emulate concert posters from the late 60s early 70s. With CBD included, if the labels don't chill you out, then take a few spoonfuls, and you'll be good to go.
Groovy Butter is a line of decadently creamy organic CBD-infused nut butters made with pure, radiant ingredients – created to uplift your vibration. The Groovy Butter creative direction for packaging and branding are heavily influenced by late ‘60s psychedelia meets early ‘70s disco, evoking icons like Jimi Hendrix, Jimmy Page, and Donna Summer.
The Groovy Butter logo is inspired by concert posters from the Woodstock and disco eras, and the packaging honors the vibrant color palettes of vinyl record album covers.
The vision was to create a product as exciting to gift as it is to use, rooted in sustainability, that uplifts your vibration.
- Groovy Butter - Enhanced Nut Butters: Designed By:Rachel Weber
- Instagram: @eatgroovybutter
- CEO, Founder, Creative Director: Rachel Weber: Rachel Weber