DIELINE AWARD WINNERS REVEALED

Eres Fuego, Need We Say More?

by Chloe Gordon on 06/17/2021 | 2 Minute Read

With a name like "Eres Fuego," the packaging needs to measure up. Alex Monzó, KOA Distance, and Brandsummit created a packaging design that does just that. With holographic labels that emulate the colors of flames and a strong typeface that encapsulates you, the design system is unforgettable. The packaging isn't only fuego, it's muy caliente as well.


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Beer, coffee and sports together at KOA Distance. The world's first half Ultraman, celebrates its 5th edition with a new campaign: Eres Fuego (You are Fire). A risky and energetic proposal, which seeks that the brave (participants) feel the force of all the elements during the three days of the test.

To do this, a graphic was developed in fluorine colours with two ranges of gradient, geometric shapes that characterise the flames of the fire and a bold typeface that provided forcefulness and impact. A visual proposal as unique and unforgettable as this triathlon, which was adapted both to the competition garments (jersey, socks, shirt and finisher shirt) as well as to the limited editions of two beers and a specialty coffee that accompanied the adventure.

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