With a name like “Eres Fuego,” the packaging needs to measure up. Alex Monzó, KOA Distance, and Brandsummit created a packaging design that does just that. With holographic labels that emulate the colors of flames and a strong typeface that encapsulates you, the design system is unforgettable. The packaging isn’t only fuego, it’s muy caliente as well.
Beer, coffee and sports together at KOA Distance. The world’s first half Ultraman, celebrates its 5th edition with a new campaign: Eres Fuego (You are Fire). A risky and energetic proposal, which seeks that the brave (participants) feel the force of all the elements during the three days of the test.
