Lobzowska Studiog's Package Design For IOSSI Is Pure And Simple
by Chloe Gordon on 06/16/2021 | 3 Minute Read
The main theme for the natural cosmetics brand IOSSI was "honesty." The concept is seen throughout within the messaging, formula, strategy, and packaging. Utilizing an extremely minimalistic packaging system allows the authenticity and aesthetic philosophy of the brand to shine through in all its forms. Keeping the bottle and tube white and contrasting it with black typography and a black cap adds a hint of contrast while still adhering to the minimalistic approach. IOSSI is a clean and pure brand in more ways than one.
IOSSI is a Polish natural cosmetics brand, appreciated and awarded by numerous trade votes. After creating a classic line of products, which became a customer favourite, IOSSI decided to launch lighter formula cosmetics. Our goal was to design a visual identity and a graphic design of the packaging of the new premium line: IOSSI PRO – plant based functional cosmetics.
The main path of the project was 'honesty' in all forms – the natural ingredients, effective formula, strategy of the campaign and the simple form.
The project reflects the next steps of the brand's evolution without drifting apart from what was recognised by the Customers until now. The minimalistic graphic design of the packaging and key visual elements gave the products a distinctive and noticeable visuals, introducing a new observable quality, but also showing qualities consistent with the aesthetic philosophy of the brand.
The campaign promoting new line is based on the body neutrality message. It featured women – Ania, Ewa, Joanna, Paulina, Malgorzata, Agata & Ania – who co-create the brand and products.
- Iossi pro – natural skin care: Designed By:Łobzowska Studio
- Instagram: @lobzowskastudio
- Graphic Designer: Weronika Cyganik: Łobzowska Studio
- Graphic Designer: Zofia Dziurawiec: Łobzowska Studio
- Photographers (product): Aleksander Karkoszka, Megi Rychlik: Łobzowska Studio
- Photographers (campaign): Atelier Kryjak: Łobzowska Studio