Cali-Based Beverage Brand Caliwater Relaunches
by Chloe Gordon on 06/16/2021 | 3 Minute Read
Yeah, there's coconut water, but have you ever heard of cactus water? Redesigned by The Creative Pack, Caliwater is a cactus water beverage with rejuvenating and fun packaging to boot. The simple white can with a font that looks like it's dripping down it paired with vivid color hues is a force to be reckoned with. If you're feeling prickly, you might want to down a can.
Co-owners, actress Vanessa Hudgens and actor/filmmaker Oliver Trevena, partnered with the original design team from 2015, The Creative Pack, in re-launching Caliwater, a thirst-quenching cactus water beverage.
Redesigned in a refreshingly sleek, 12 oz. can, Caliwater embraces the California lifestyle with its blend of health-seeking ingredients, both functional & delicious, and a conscious mission to reduce childhood hunger. With a new streamlined design, Caliwater is elevating the plant-based beverage game once again.
The cactus plant has been known to offer up powerful health benefits, comparable to that of coconut water, for many decades - popular in Mexico, South America, and the Southwestern United States where fans swear by its hydration superpowers and use its Prickly Pear Fruit in things like margaritas, candies, and jellies.
Instead, Caliwater serves you the benefits of the Prickly Pear fruit as a light & refreshing antioxidant-rich drink with half the calories and sugar of coconut water. While its health properties are certainly worthy, Caliwater Cactus Water also makes one hell of a mixer, opening up the brand to a world of versatile uses and a promising future that reflects Hudgens and Trevena’s exciting vision.
It’s a new path forward for Caliwater as the brand relaunches this spring in the hospitality channel at California hotels and restaurants, including the Cara Hotel, Ysabel, Laurel Hardware and Craig’s. These drinks will be sold both individually and used as cocktail ingredients! The drinks are currently available online direct-to-consumer in two seriously tasty flavors - Organic Wild Prickly Pear and Organic Wild Prickly Pear with Ginger & Lime flavors. Each can contains 25 calories and is vegan, kosher and non-GMO.
?“The Caliwater Brand (and product) to us is all about discovery and revitalization and it’s been exciting to work with Oliver and the Cailwater team to help bring their vision to life. The product reflects that California lifestyle that we all know and love, and now you can get a taste of that from wherever you are. ” – Danielle Beal, Founder/Director at The Creative Pack
- Cali-Based Beverage Brand Caliwater Relaunches: Designed By:The Creative Pack
- Instagram: @thecreativepack
- Creative Director: Danielle Beal: The Creative Pack
- Designers: Heather Storie, Casey Chui: The Creative Pack
- Illustrator: Heather Storie: The Creative Pack
- Account Manager: Emily Cho: The Creative Pack