'Together With Pride' is the Latest Cereal Collaboration Between Kelloggs's and GLAAD
by Rudy Sanchez on 06/15/2021 | 1 Minute Read
As part of its ongoing support of the LGBTQ community and collaboration with GLAAD, a non-profit media watchdog and advocacy organization, Kellogg’s has released a limited-edition “Together with Pride” cereal. Available nationally in stores, Kellogg’s will donate up to $3 per box sold and receipt uploaded to GLAAD, up to $140,000.
The purple box features many of Kellogs’s cereal mascots like the Raisin Bran Sun, Tony the Tiger, the Rice Krispies crew, Dig ‘em, the Cornflakes’ Rooster, a flag-waving Frosted Mini Wheat square, and Bad Apple and CinnaMon from the Apple Jacks brand. They are all gathered around a bowl of colorful, shimmery, and heart-shaped cereal. The heart and rainbow motifs continue with the Kellogg's wordmark presented with a gradient coat and a rainbow-colored heart replacing the “O” in Together.
"Together With Pride cereal marks the latest chapter in a years-long partnership with GLAAD and is the evolution of the much-loved All Together cereal, which previously was only available online," said Doug VanDeVelde, general manager of Kellogg U.S. Cereal Category, in announcing the Pride-themed cereal. "Our delicious new recipe features berry-flavored, rainbow hearts dusted with edible glitter. We can't wait for fans to try our latest limited run."
Together with Pride is available while supplies last.
Engaging Talent LLC
Annie International Inc.