'Together With Pride' is the Latest Cereal Collaboration Between Kelloggs's and GLAAD
by Rudy Sanchez on 06/15/2021 | 1 Minute Read
As part of its ongoing support of the LGBTQ community and collaboration with GLAAD, a non-profit media watchdog and advocacy organization, Kellogg’s has released a limited-edition “Together with Pride” cereal. Available nationally in stores, Kellogg’s will donate up to $3 per box sold and receipt uploaded to GLAAD, up to $140,000.
The purple box features many of Kellogs’s cereal mascots like the Raisin Bran Sun, Tony the Tiger, the Rice Krispies crew, Dig ‘em, the Cornflakes’ Rooster, a flag-waving Frosted Mini Wheat square, and Bad Apple and CinnaMon from the Apple Jacks brand. They are all gathered around a bowl of colorful, shimmery, and heart-shaped cereal. The heart and rainbow motifs continue with the Kellogg's wordmark presented with a gradient coat and a rainbow-colored heart replacing the “O” in Together.
"Together With Pride cereal marks the latest chapter in a years-long partnership with GLAAD and is the evolution of the much-loved All Together cereal, which previously was only available online," said Doug VanDeVelde, general manager of Kellogg U.S. Cereal Category, in announcing the Pride-themed cereal. "Our delicious new recipe features berry-flavored, rainbow hearts dusted with edible glitter. We can't wait for fans to try our latest limited run."
Together with Pride is available while supplies last.