Zero-Proof Figlia Inspired By Alcohol's Ugly Side

by Rudy Sanchez on 06/11/2021 | 2 Minute Read

There are many instances when folks fancy consuming alcohol, whether it's to celebrate a milestone, special event, or even a happy hour. For others, it's not a choice and more of a deadly addiction that slowly kills them over time. A sobering reality, to be sure, especially for families of alcoholics that suffer from the disease differently.

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Figlia, which means daughter in Italian, was inspired by founder Lily Geiger's experience with alcohol, losing her father to the disease when she was only 20 years old. Though her own alcohol use amounted to a glass of wine now and then, Geiger found that she enjoyed being sober more than not and that zero-proof cocktails were almost always an afterthought. An Italian-style aperitif, Figlia is designed to be enjoyed alone or mixed.

Editorial photograph
Editorial photograph

What Figlia might be missing in booze, it more than makes up for in style. The branding, created by RoAndCo Studio, has a clean, minimal, and vintage look that still lets you know it’s party time. The stout glass bottle comes finished off with a glass stopper, and the label gets dominated by a big and bold wordmark executed in a stylish sans-serif. The black and white label sits in strong contrast to the brightly colored liquid inside. The look is disco cool, a late 70s or early 80s throwback aesthetic that’s worth tapping into, unlike the shag carpet and faux wood paneling of the same era.

Available in traditional 750mL sized bottles now at DrinkFiglia.com.

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