The stag represents noble origins, and the symbolic meaning behind the animal is globally recognized. Butterly Cannon redesigned The Dalmore’s Principal Collection with complete and utter modern luxury in mind, and the result is a label and packaging that’s hard to ignore. The details are impressive, from the satin finishes, embossed textures, and a color palette fit for royalty. I imagine this bottle in the most regal of bars.
Since its establishment in 1839, The Dalmore has been a voice of authority when it comes to single malt Scotch whisky. In recent years, with its iconic stag proudly leading the single malt scotch stampede, the brand has experienced exponential growth, with its liquids achieving great acclaim. Whilst the current packaging had worked well to date, the Dalmore team wanted to build on the success of its core Principal Collection and inject modern luxury cues in order to set it up for the next phase of its growth. The six individual expressions within the Principal Collection – The Dalmore 12 years old, Port Wood, 15 years old, Cigar Malt, 18 Years old and King Alexander III – are different expressions of the definitive house style. We recognised it was important to capture these subtle distinctions, whilst establishing a consistency and confidence across the range that better reflected the brandâs high-end positioning. Our approach was to take contemporary design cues from outside of the Single Malt category, to interpret the luxurious depth and finesse of the products in an elevated and distinctive way.
