Holy Cow! El Torrejón's Fresh Milk Packaging Is Utterly Charming

El Torrejón is a family business that has been around for over 20 years. In the beginning, the dairy producers started with a mere twenty animals to simply cover the basics. Today it's a brand that's recognized for its amazingly high-quality products and their fantastic values. bbrand, the agency based in Spain, is supporting the dairy company to become a nationally known brand, and the new line of packaging and branding is helping set them apart from the rest.

The packaging consists of introducing the fantastically quirky cowhide pattern, which creates a funky geometrical shape that will assuredly set the brand apart from its competitors when next to each other on the shelves. The arced logo adds an unstructured element that makes the brand seem all the more approachable and friendly. Sometimes it simply takes a pure idea to create a wonderfully curated packaging system.

El Torrejón is a family business founded in 1988 that has passed on its efforts and passion for dairy products from generation to generation.

What in its beginnings was a livestock farm with just over twenty animals and the basics to start producing, is today a company recognised for the high quality of its products and its traditional values.

With the aim of positioning the El Torrejón brand on a national level, at bbrand we developed a new branding project and a complete line of packaging (glass bottle, PET bottle, tetrabrik, cardboard pack, box of different sizes) and various applications such as vehicles, work clothes, corporate fences, etc., as well as the design and development of the website.

We have resolved the packaging with the characteristic shapes of cowhide. This innovative graphic solution contrasts with its competitors on the shelf, giving new visibility to its products.