David Yi has developed the nonbinary beauty brand Good Light that is inspired and informed by the digital community Very Good Light. The ever-talented Brooklyn-based Center developed the branding and identity system that features the moth as the main symbol behind it all. The moth was chosen as the constant image as it represents both vulnerability and courage.
The packaging for this forward-thinking brand might be gender-neutral, but that doesn’t mean it lacks color or style. In fact, the creatives behind the design infused both of these elements in an extraordinarily modern way.
