Highlighting the beautifully simple and nutritionally rich kelp, Maine’s brand alchemists Pulp+Wire worked with Atlantic Sea Farms crafting packaging that would reflect the quality of the product and the mission to support local fisher communities and kelp growers.
Pulp+Wire created a unified line of packaging to include their jarred products and boxed frozen kelp. The packaging features organic shades of yellow, green, and blue, the same colors of the product and pristine Maine waters where the kelp is grown. The packaging for all products allows the consumer to see the beautiful shade of the real kelp contained inside, entirely transparent for a demographic accustomed to dyed and processed seaweed salads as the norm.
