Olea Jacta Est's Label Features A Fantastic Linocut Design
by Chloe Gordon on 05/05/2021 | 2 Minute Read
Linocut is a printmaking technique created by cutting a design into a linoleum surface with a sharp knife, then inked with a roller, and then impressed onto a paper or fabric. Designer Hula Estudio used this linocut technique for the packaging design for Olea Jacta Est's olive oil. The fluid and organic design style was intentionally chosen to represent the nature of the olive trees' environment and the fact that they are organically grown. The label designs are artful and whimsical, and the black and white scheme creates an elegant quality for the brand. Hula Estudio has designed a cunning twist on the typical oil packaging.
Growing “redondilla” variety olive trees in La Rioja Alta, at an altitude of 654 m, with cold and long winters and short summers and, last but not least, organic, is, as the producers themselves admit, a risky bet, which undoubtedly it requires the collaboration of nature itself.
These circumstances were the ones that motivated us to design a label in which the coexistence between the olive trees, grown organically, and the nature of their environment, was represented by the main illustration.
To make the illustration, we resort to this engraving technique, which brings analog finishes to the design, in which error and the trace of craftsmanship, as opposed to the "perfection" of digital finishes, result in an image that is very richer, perceived by the consumer as the image of a product 'with soul'.