Contemporary Minimalist Wine Label Design for Dragomir Special Selection Is Elegantly Minimalistic

by Chloe Gordon on 05/04/2021 | 3 Minute Read

Dragomir's wine label, designed by The Labelmaker, is founded upon a notion of simplicity and minimalism. But just because it's simple doesn't mean it doesn't pack a punch. Because the winery itself is so well known for its architecture, The Labelmaker thoughtfully designed a premium label that reflects the architectural values. Using gold foil solely on the building and allowing the background to be muted yet textured brings a sense of charm to the label. This wine label encapsulates everything essential to the winery while still maintaining an extremely luxurious label.


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Special Selection wines are usually the best wines each producer could offer. Dragomir is no exception from this rule though it is really hard to tell which wine is the best one from their amazing portfolio. With Dragomir Special Selection wine range, they try to elevate their wine philosophy to even higher ground. My job was to create a contemporary minimalist wine label design that was reflecting trully the whole beauty and character of their wines. 

I’ve been working with Dragomir for many years on all of their wines. Every time we start something new, we strive to get the best results no matter how long this would take. This new lineup was born in very strange situation – right after i started my Covid 19 recovery. Extremely difficult period for me but at the same time also very calm times considering the fact that at that period everyone around me was suffering one way or another from the virus. No phone calls, no emails – full serenity. My ideas flourished into some inspiring ideas though I was again in a challenging situation because I had to create another successful and strong design without fighting and competing with the other wines from Dragomir’s portfolio.

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In this project, we were looking for a brand new premium look for the wines. Luckily, a year ago Dragomir has started using their brand new winery. An amazing facility with very strong and distinguished modern design. I think their new winery has successfully become one of the iconic landmarks in the region due to its remarkable architecture. The building is so recognizable that we decided to use its facade on our new label design. Since it has absolutely gorgeous modern look we decided to create a contemporary modern wine label design for the whole range.

The building was the main character in our composition. I wanted to focus the entire attention on it that’s why we stamped it with hot foil and used very strong embossing to enhance its 3D presence on the paper surface. The background is very elegant and calm abstract image of the landscape. Behind the winery is a mountain silhouette in light gray with debossed linear pattern. The whole are below the winery is filled with same linear pattern debossed directly on the paper. You can’t see it from a distance, but when you take the bottle you see the gentle minimalist reflections produced by the debossed lines. The bottom edge is using diagonal cut to enhance the feeling of an abstract landscape in this contemporary minimalist wine label design.

The top part of the label is completely free leaving enough space for Dragomir heading printed with black ink and high build raised varnish. We used very heavy bordolaise lacquered bottled which deep black glossy surface that perfectly matched the even texture of the Sorolla paper by Arconvert. My final touch in this packaging was the silver wax that we used to seal the bottle. We used many different print effects in this contemporary minimalist wine label design but we tried to keep the right balance between all these details while looking for harmony in our deign. It is all about elegance & finesse.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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