Coca-Cola's Iconic 1971 Ad Inspires Morphe Makeup Collaboration

by Rudy Sanchez on 05/04/2021 | 2 Minute Read

About 50 years ago, advertising executive Bill Backer and jingle producer Billy Davis, who worked for McCann Erikson, and singer/songwriter Roger Cook, were stranded at an airport in Ireland. They were on their way to London and surrounded by other grumpy travelers sharing their collective fate and misery. Backer noticed those same passengers in decidedly better moods the following morning, having a jovial time and even laughing at their shared plight, many while having a Coke. 

Editorial photograph
Editorial photograph

The resulting jingle I’d Like to Buy the World a Coke would become so popular that they recorded a non-commercial version, and it was used as the soundtrack to one of the most iconic TV advertisements in history featured in the series finale of Mad Men.

Editorial photograph

It is that 1971 commercial that serves as the inspiration for the Atlanta-based fizzy water purveyor and cosmetics brand Morphe’s upcoming 1971 Coca-Cola Unity Collection collaboration. The packaging makes use of groovy elements of the era, from colors, graphics, and typography. Not surprisingly, the collection’s shades and colors are ideal for those looking to cop that 70s flower child look.

Editorial photograph
Editorial photograph

The 1971 Coca-Cola Unity Collection is the latest collaboration between the beverage brand and Morphe, following last year’s Thirst for Life release. This year’s Unity collaboration drops Tuesday, May 11th.

You may also like