About 50 years ago, advertising executive Bill Backer and jingle producer Billy Davis, who worked for McCann Erikson, and singer/songwriter Roger Cook, were stranded at an airport in Ireland. They were on their way to London and surrounded by other grumpy travelers sharing their collective fate and misery. Backer noticed those same passengers in decidedly better moods the following morning, having a jovial time and even laughing at their shared plight, many while having a Coke.
Coca-Cola’s Iconic 1971 Ad Inspires Morphe Makeup Collaboration
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