Featured image for Futura Balances A Playful Yet Sleek Design For  Bueno Chao

Futura Balances A Playful Yet Sleek Design For Bueno Chao

by Chloe Gordon on 05/31/2021 | 2 Minute Read

Mexico-based Futura has created the most playful packaging for the alcoholic beverage brand, Bueno Chao. The color palette pairs perfectly with the quirky yet ironic illustrations, and the four flavors of coffee, ginger with lemon, matte, and natural, are each represented through a thoughtful color pairing. The packaging design for Bueno Chao is whimsical while still maintaining a sleek editorial look.


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Bueno Chao is a Hispanic expression used in a situation of indifference after losing interest in something. From this idea, we created a Hard Seltzer, when someone wants to take mental distance.

We complemented the graphic line between the serious and the funny, with ironic illustrations where the characters, contradictorily, act in their context; like a monkey singing at a funeral or an octopus drinking ice cream in winter. The editorial design intensifies the adult character through its typography, with the use of organized and simple grids. 

Likewise, the color palette uses opaque tones that help to distinguish the different presentations of the Hard Seltzer according to its four flavors - coffee, ginger with lemon, matte and natural - without becoming too bright or flashy, keeping them elegant.

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Editorial photograph
Editorial photograph
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Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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