DIELINE AWARD WINNERS REVEALED

Shea Couleé and Goose Island Collab Comes in Fiercely Designed Cans

by Rudy Sanchez on 05/24/2021 | 2 Minute Read

As part of their continued collaboration with brewery Goose Island, RuPaul’s Drag Race All-Stars' champion Shea Couleé is getting another beer of her own. 

"Shea Coul-Alé: Royal Edition" is coming to Chicago, NYC, Philadelphia, and St. Louis in late May. The limited-edition beer is described as “a flavorful, fierce, tropical wheat ale that’s dramatically bursting with pineapple, followed by hints of orange zest,” a brew to be enjoyed outdoors at rooftop parties and backyard cookouts. They released the special edition in partnership with DoStuff Media, a network of user-guided curated event lists across 21 cities.

Editorial photograph

The packaging features a fiercely fabulous label shimmering with Goose Island’s signature goose with long lashes, a crown, and a glistening finish, as well as a gradient that goes from purple to yellow down along the can. Copy on one side reads, “She’s here, she’s queer, and this is her year,” in strong, heavy type that’s tempered by fading and incorporating it into the label background.

Editorial photograph
Editorial photograph

Additionally, the Drag Race champion has collaborated with chef Henry Pariser to create a special hamburger served during Pride month at Goose Island’s Clybourne Brewhouse.

Editorial photograph
Editorial photograph

“My name is Shea Couleé, and I didn’t come to play. I came to SAY, 'You are officially invited to my Royal cookout!' After releasing the smash-hit Shea Coul-Alé last year, Goose Island Beer Co., DoStuff Media, & myself have come together again to bring you this summer’s DRAGGIEST beer, Shea Coul-Alé: Royal Edition. We gave last year’s light and lemony urban wheat pale ale an upgrade by using pineapple puree for a fun and fresh taste sure to please. It’s been a while since we’ve been able to celebrate with our chosen family, and I can’t WAIT to do it while enjoying a nice cold glass of Shea Coul-Alé: Royal Edition, a beer we can all enjoy, with PRIDE" said Shea in a press release.

Editorial photograph
Editorial photograph

Presale begins May 24th on Goose Island’s Onzr site, with two dollars from the sale of every case of the special-edition ale benefiting Brave Space Alliance, the first Black-led and trans-led LGBTQIA+ Center whose home is on Chicago’s South Side.

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