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New Wine Brand LONA Reflects the Beauty of Local Nature

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What happens when you mix “local” and “nature?” LONA, a new wine project happens. This wine is grown in vineyards that have stones in the soil, so it only makes sense that the natural state of the wine would be used to inspire the design of the packaging. The elegant combination between custom-made sans serif typography and artistic cursive letters to connect LONA and VIA creates an elegant and timeless look for the label. The label for this wine is simple yet extremely special for keeping the story alive through the design.

Editorial photograph

LONA is an exciting brand new wine project from Bulgaria. In fact the full brand name of the wines is LONA est VIA and while most of the people understand that its meaning comes from Latin, only few really know what stands behind ‘Lona’. Well it is an abbreviation between ‘Local’ and ‘Nature’ and the whole brand means Lona is the Road or in a larger sense – Lona is the Way. This brand new wine project is started by two young enthusiasts with solid background in rose and lavender oil production – Tsveta and Tanyo. They are now aiming at producing premium local wines that reflect their amazing terroir – Sredno Gradishte Village near Chirpan. One of the best places in Bulgaria to make wines! 

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