The modern beverage brand known as Mayawell has gorgeous typography-inspired packaging designed by the ever-talented Decade. The beverage harnessings the prebiotic benefits of the Mexican Agave plant to create a delicious wellness drink, and the design on the front of the label explicitly states, “Mayawell is all about a good gut feeling,” proving the effects of the tasty drink. The visual system contrasts bold typography with charming “stickers” that help maximize messaging and carry out a vibrant color palette.
Mayawell is a modern beverage brand, harnessing the prebiotic benefits of the Mexican Agave plant into a tasty wellness drink. We worked with Mayawell’s co-founders to launch a design-forward brand with graphic shelf appeal and a clear messaging strategy.
Our graphic system contrasts bold typography with playful “stickers” to maximize messaging, and hints at the color palette of Mexico without being nostalgic. Language highlights the Agave plant, responsible sourcing, and health benefits.
The brand is happy to introduce a new look and lower carbon footprint with canned products entering all these markets by early May along with their brand new flavor, Raspberry Cucumber.
Their curated range of prebiotic sodas all feature organic, hand-harvested Active Agave™ shown to improve digestion, bolster the immune system and boost metabolism. Ethically sourced, naturally sweetened, and shelf stable. Each purchase also supports Mexican indigenous communities providing resources to help them grow, market, and reforest agave crops.
