ForceMAJEURE Designs Dark Horse To Be Bold and Flexible

E&J Gallo Winery asked us to rebrand one of the growing brands of wine in their portfolio, Dark Horse, a modern expression of wine from California. Dark Horse is a brand known for delivering surprisingly exceptional wine at an affordable price. By focusing on perceptions of quality and taste, along with a bolder, more uplifting brand story in both packaging and communications, we set out to create a visual world and a 360 branding portfolio for Dark Horse as it boldly moves forward to reach new consumers.