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Bursera - Your Inner Calm

by Chloe Gordon on 05/24/2021 | 2 Minute Read

The black and white design for Bursera, designed by Alejandro Gavancho, proves that this is a brand that's focused on the classics and versatility. This aromatherapy brand is focused on environmental sustainability, but in a way that also represents the deeply calming nature of the products themselves. The packaging is soothing, simple, and stunningly refreshing. The branding focuses on solid typography and creating links between each of the products without losing the overall essence.


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Bursera is an aromatherapy brand that is focused on environmental sustainability and ethical sourcing. They came to us to create order in their current brand through all the lines of products and to help them reach and clearly reflect their vision for Bursera. We created a brand that feels premium, but that also connects easily with people in their 20s and 30s by being minimal and chic.

Strategically, we kept the black and white of the brand to make it timeless and versatile, and also, together with the client we sought to use recycled and bio-degradable materiales that are not necessarily craft/brown, this was to represent our ecological side but without losing that premium feel.

Structurally, we designed a system that allows adaptation by limiting the range of some characteristics such as hierarchy, colour & typography. This also creates strong links between each product without losing the brand essence.

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