Feed Your Mind With Memore's Mediterranean Inspired Packaging
by Chloe Gordon on 05/20/2021 | 2 Minute Read
Memore was created at the North Caroline Food Innovation Lab to help slow cognitive decline and reduce Alzheimer's risk. The products are made with whole food ingredients, and the powders are plant-based, vegan, and gluten-free. When a brand has such a lofty mission, branding and packaging need to match the goals, and Memore's does just that. Design Studio B.O.B. created the gorgeous packaging surrounding the concept of "Feed your mind." The founders of the brand follow the Mediterranean Diet, and the overall design has nods to Mediterranean characteristics.
Memore [pronounced "memory"], a new direct-to-consumer brand, launches functional whole food blends that offer a convenient and versatile way to improve cognitive performance. Founded by husband-wife duo Brad and Erika Lepczyk, Memore carves out an important place in the consumer space for sustainable cognitive health solutions.
Each Memore pouch contains 30 servings of brain-boosting nutrients thanks to high-quality ingredients derived from 11 whole foods and three plant-based protein sources. Available in three varieties, Blueberry Lemon, Blackberry Ginger and Base (flavorless), Memore delivers omega-3s, antioxidants, an entire serving of leafy greens, protein and fiber. Memore powders can be added to water or a favorite beverage, blended into a smoothie, sprinkled on top of foods (like oats/yogurt), and even used for baking.
"Having a family connection to Alzheimer's has made me so passionate about bringing this idea to life," says Erika Lepczyk, Co-Founder and CEO of Memore. "Many people don't know that less than 2% of Alzheimer's cases are genetic — we're hoping to educate our consumers while also giving them convenient and versatile products to help prioritize their cognitive health."
Developed at the North Carolina Food Innovation Lab in association with NC State University, Memore is the first CPG product in the lab to go from concept to commercialization. The brand leverages the science and research of the MIND Diet, shown to slow cognitive decline and reduce Alzheimer's risk by as much as 53%. Memore products are loaded with whole food ingredients, including brain-boosters like blueberry, spinach, sweet potato and beet. The powders are plant-based, vegan and gluten-free, containing no added sugar or sweeteners.
"It isn't easy to get all essential nutrients, even with a well-balanced diet," adds Brad Lepczyk, Co-Founder of Memore. "We developed Memore to help fill the nutritional gaps and provide products packed with health benefits that consumers can enjoy on a daily basis."
- Design Firm: Design Studio B.O.B.
Acme Smoked Fish Corp.
Olberding Brand Family