Helmsman White Rum Features Nautical Nods Throughout The Design

by Chloe Gordon on 05/17/2021 | 1 Minute Read

Society developed the brand design, packaging, and copywriting for the New Zealand-based brand Helmsman White Rum. The packaging is simple, with a two-tone palette consisting of black and iridescent blue. The palm tree icon at the top of the label and the anchor at the bottom are the perfect nods to the company's island home. This design leans to the more simplistic side of things but still keeps it balanced and exciting with details sprinkled throughout.

Editorial photograph

?Since 2012 Helmsman have been crafting blends of rum and bringing it to New Zealand shores. After successfully launching the initial brand the team challenged us to help produce new rum products for different markets. The popular range sits as an affordable, high quality option perfect for social occasions and cocktails.

We scour the world for only the best rum. We do it for the curious, the seekers and the explorers. The souls that share the heart of the sea. Enjoy neat or with your mixer of choice.

Editorial photograph
Editorial photograph
Editorial photograph


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