7 Brothers Milk Pays Tribute To The Shigir Idol

by Chloe Gordon on 05/14/2021 | 2 Minute Read

The oldest known wooden sculpture in the world is the Shigir Idol which was made during the Mesolithic period. Pulling from this rich history, 7 Brothers, a local milk producer, used a graphic image of the ancient sculpture as the face of their product. The color hues are muted and earthy, perfect for a brand that's all about sourcing local milk. These cartons are sure to stand out on the shelves. 

Editorial photograph

7 Brothers and 1 Sister is the name of a mountain group located in the Urals, a region of Russia. It is a natural treasure, source of inspiration and a popular touristic place. There are many legends surrounding the origins of the rocks. We’ve chosen the name of 7 Brothers for a new trademark of Uralskaya, a local milk producer, to reflect the feeling of belonging to a place you call your homeland. The same emotions echo through the visual images, referring to the legends and to the Shigir Idol, the oldest known wooden sculpture in the world. The finest examples of traditional Soviet packaging inspired our stylistic choices.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
  • 7 brothers: Designed By:Voskhod Agency
  • Instagram: @eu.voskhod.agency
  • Strategist: Pavel Putintsev: Voskhod Agency
  • Design & Visualisation: Maxim Geychenko: Voskhod Agency
  • Art Direction & Design: Alexey Klimov: Voskhod Agency
  • Design Direction: Vladislav Derevyannykh: Voskhod Agency


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