TOWL Antibacterial Wipes Are A Germaphobe Designer's Dream

Just because a product has a serious mission doesn't mean that it can't have gorgeous packaging, and TOWL is proof of just that. Designed by PG Brand Reforming Company, these antibacterial wipes are perfect for throwing into any bag or tote, and the best part is that they won't get lost at the bottom, thanks to the bright colors and bold logo. The cobalt blue color hue brings a sense of safety and trust without a feeling of anxiety or extreme urgency, but the splash of orange adds a simple exciting contrast.

TOWL is a brand of antibacterial wipes. The PG team had to balance the striking design and the seriousness of the product's purpose, i.e. maximum disinfection.

Cleanliness is the brand’s main promise that the packaging should convey. Therefore, blue and white were chosen as the primary colors, which are associated with purity and medicine. The main stamps are orange, which creates a contrasting combination and makes the packaging bright and stand out on the shelf. To emphasize the purpose of the product, the packaging has been made informative, therefore there are many text elements on it.

A drop in the logo is a reference to the product category. There is also a “+” symbol on the packaging, which additionally emphasizes the disinfecting feature of the product. It is presented as an additional graphic element and also as a viewing window in a cardboard box.