Gerry’s, designed by Studio Chong x Freytag Anderson, was created with one thought in mind, “life’s too short to turn down good times with friends.” The design of the cans ultimately speaks to this mindset with fun, bright, and electric cans. Think pinks, purples, blues, and greens, all with a lovely playful logo font and center. These vodka seltzers are sure to inspire you to get after a good time or even just kick back and relax. There are no such thing as boring plans, just boring people, and Gerry’s has set out to make sure you’re not one of them.
In a consumer deep dive, we found some pretty depressing news: our target audience was feeling pretty low. Growing up with 24hr news and surviving their first global pandemic, stress levels were at an all time high.
