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Gerry's Hard Seltzers Brand Identity

by Chloe Gordon on 05/13/2021 | 3 Minute Read

Gerry's, designed by Studio Chong x Freytag Anderson, was created with one thought in mind, "life's too short to turn down good times with friends." The design of the cans ultimately speaks to this mindset with fun, bright, and electric cans. Think pinks, purples, blues, and greens, all with a lovely playful logo font and center. These vodka seltzers are sure to inspire you to get after a good time or even just kick back and relax. There are no such thing as boring plans, just boring people, and Gerry's has set out to make sure you're not one of them.


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In a consumer deep dive, we found some pretty depressing news: our target audience was feeling pretty low. Growing up with 24hr news and surviving their first global pandemic, stress levels were at an all time high.

But despite it all, 99% of consumers expressed a positive outlook on their post Covid-19 future, and we thought there was something quite bright and beautiful in that.

So, we thought, why not make a brand that brought a little optimism back into the world?

So we made a low calorie hard seltzer to make kicking back with a cold one the easiest decision of your day. No arm twisting. No drama. No plan, if you don’t want one. Just crack open a can and get the convo going. After all, life’s too short to turn down good times with friends.

And when we drink with Gerry’s, it’s always good times, guaranteed.

The entire brand identity was designed to be fresh, fun and easy. Creating bright, pastel tones and a youthful tone of voice that's all about the good times.

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