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The Boar's Courage And Bravery Is At The Forefront Of Zhashkiv Local Craft Beer's Packaging

by Chloe Gordon on 05/12/2021 | 2 Minute Read

With a boar at the heart of the design, Zhashkiv's beer packaging designed by the Ukraine-based TS/D Agency is extraordinarily captivating and full of character. The boar was chosen as the main character because of its visual representation and association with bravery, courage, and strength. Each type of beer is embellished with a different boar, making the overall packaging exciting and full of personality. The color choices are muted, which pairs nicely with the boar's association of strength and courage. Everything about this packaging design is pure and invigorating.


Zhashkiv Region is rich for its Nature. So we had a hard time choosing the best one for a Character. After long discussions the Boar was the right one — drastic enough to expess the atmoshere of rural companies in local pubs. A brewery that inhales a sparkling soul into each batch. They do not tolerate artificial maltose, indifferent coinage, blind commerce. They carry a culture of natural ingredients, transparent processes, pure taste — by offering an honest product with a fragrant beer character!

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  • Zhashkiv Boar Local Craft Beer: Designed By:TS/D Agency
  • Instagram: @tsd_agency
  • Creative Director:: Dima Tsapko
  • Creative team:: Roman Davydyuk, Yaroslav Cherkunov, Serhii Shakh, Lina Yakobchuk, Dmitriy Moga, Katerina Korolevtseva

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