Relax Your Shoulders And Take A Deep Breath With Alda Iceland's Cucumber Lemonade
by Chloe Gordon on 05/12/2021 | 2 Minute Read
The first word that comes to mind when I think of a cucumber is, unquestionably, "refreshing." There's something about the crisp and green fruit (!) that influences the need to take a deep breath and relax my shoulders. Alda Iceland has released an all-natural cucumber lemonade with packaging designed by Milja Emilia Korpela that exhibits all of the relaxing associations of cucumbers. The light green hues that make up the pattern on the label, the wonderfully kerned logo, and the roundness of the information on the front all emit a sense of purity and sophistication.
Alda Iceland is an Icelandic artisan brand, all-natural lemonade with marine collagen produced in Borgarnes, West Iceland. It is made from pure Icelandic spring water and contains natural protein, Icelandic marine collagen from sustainable sources. Alda Iceland is produced by a small family-owned brewery Brugghus Stedja in collaboration with Codland.
About the brand Alda Iceland brand focuses on limited production process, quality ingredients and sustainable sourcing of the raw materials. The lemonade is made of Icelandic spring water that has been slowly filtered through the layers of volcanic rock, creating some of the purest water in the world. One bottle contains roughly 5g of natural protein, Icelandic marine collagen from sustainable sources. Alda Iceland Original and Alda Iceland Cucumber support sustainability and wellness in everyday life and are available in Iceland.
The brand design process covers the work from early concept ideas through final execution of packaging design, web design, social media and art direction for product photography. Photography by Aleksi Tikkala.
Through its product photography and brand aesthetics, the packaging design aims to convey the Nordic roots, the purity of the product and the connection with arctic nature. For the brand aesthetics it was important to convey the authenticity of the brand and the high quality of the ingredients.