Time To Blossom With Britos Malt & Roses Premium Beer

by Chloe Gordon on 05/12/2021 | 2 Minute Read

You'll want to stop and smell the roses, thanks to Britos' Malt & Roses label by Agence MonograM. The design and global communication agency took the beer and turned its label into a masterpiece. The roses are inspired by the rose flavor within, and the label features a gorgeous rose-inspired pattern harmoniously looping with the Malt & Roses name. Keeping the color palette on the more foreboding side proves that this isn't just another light and fruity beer; this is a full-bodied beer with a strong profile.


Editorial photograph

Britos is a Bulgarian beer brand founded in 2012. We were briefed to create their label for their most premium beer to date. Malt & Roses is a unique beer that is brewed with steeped rose petals. This brewing process brings out distinctive full bodied, floral and fruity character with a strong character that characterises the M&R taste profile. The design features a bespoke, hand-crafted pattern created by the Berlin-based British illustrator Ella Ginn. The intricate floral elements were created to be closely inter-twined with the M&R letters, it is constituted of three distinct layers, each was printed using tints of the same Pantone. The final label features tactile varnish on some of the pattern details, the M&S letters are hot foiled in matt gold and it is printed on thick 80gsm paper.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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