Time To Blossom With Britos Malt & Roses Premium Beer
by Chloe Gordon on 05/12/2021 | 2 Minute Read
You'll want to stop and smell the roses, thanks to Britos' Malt & Roses label by Agence MonograM. The design and global communication agency took the beer and turned its label into a masterpiece. The roses are inspired by the rose flavor within, and the label features a gorgeous rose-inspired pattern harmoniously looping with the Malt & Roses name. Keeping the color palette on the more foreboding side proves that this isn't just another light and fruity beer; this is a full-bodied beer with a strong profile.
Britos is a Bulgarian beer brand founded in 2012. We were briefed to create their label for their most premium beer to date. Malt & Roses is a unique beer that is brewed with steeped rose petals. This brewing process brings out distinctive full bodied, floral and fruity character with a strong character that characterises the M&R taste profile. The design features a bespoke, hand-crafted pattern created by the Berlin-based British illustrator Ella Ginn. The intricate floral elements were created to be closely inter-twined with the M&R letters, it is constituted of three distinct layers, each was printed using tints of the same Pantone. The final label features tactile varnish on some of the pattern details, the M&S letters are hot foiled in matt gold and it is printed on thick 80gsm paper.