The London and Paries-based Yarza Twins worked with Born & Bred to create the brand design for the US-based cannabis company Ration. US military graphics inspired the designs, and the logo is profoundly rooted in American typography from the ’50s and inspired by the shape of military name tags. The military theme is based on the brand’s purpose to donate partial profits to support non-profit organizations that will make a difference in the lives of US heroes, whether they be veterans, firefighters, or nurses. The packaging is strong and ideally suited for a company that’s based on a fantastic mission.
Ration is a US-based cannabis business whose purpose is to do good by donating 5% of net profits to support NPOs with thoughtful & meaningful missions, strong leadership and the functional ability to make a difference in the lives of the US nationâs heroes, think about the heroes you might have in your life: military veterans/active duty, firefighters, nurses, etc.
