These Aren't Your Grandmother's Tights: yula Has Stepped Up The Stocking Game

by Chloe Gordon on 05/10/2021 | 2 Minute Read

Rolling.Design Agency has created high-grade packaging for yula, the first brand of premium quality tights in Russia. The packaging is sleek with its compact rectangular shape; the circular cutout allows consumers to touch and feel the fantastic quality of the stockings that lie within. Keeping the typography simple on the front of the box creates a sense of luxury, and the gold foil perfectly plays into the grandeur of the brand. Sometimes it's the most minimalistic designs that captivate the most.


Editorial photograph

yula is the first brand of premium quality tights in russia, created in accordance with the latest technologies and fashion trends. the main mission of the brand is the maximum comfort, beauty and health of girls and women.

premium tights brand yula has released a new limited edition ladies collection. elegant matte, uniform women's tights made of soft microfiber with 3d knitting technology perfectly fit the figure. these tights are like a second skin, ladies can walk in them all day without experiencing discomfort either on the legs or on the belt. the collection is based on black, gray, burgundy, green, nude and light tan tights of the highest quality.

rolling.design agency has developed a universal packaging, but at the same time it is individual for each model. the color of the package, as an indicator, helps to select only the necessary tights from the collection. smooth pure cellulose paper gmund colors conveys a sense of naturalness of the raw materials used in the production of tights, and gold foil stamping emphasizes the premium quality of the product.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
  • yula / ladies tights: Designed By:rolling.design
  • Instagram: @rolling.design
  • creative director: khan boltaev: rolling.design
  • designers: khan boltaev, mikhail kovalev: rolling.design
  • photography: oleg singareev khan boltaev: rolling.design
  • : rolling.design

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