Pasta Alica Brings Italian Culture To Life
by Chloe Gordon on 04/08/2021 | 2 Minute Read
When it comes to Italian pasta brands, keeping the true essence of Italian emotion in the packaging is harder to come by than it should be. Pasta Alica has done an impeccable job of bringing Italian culture's genuine authenticity and fusing it into the brand. With a blue checkered aesthetic featured on every package, I can almost smell a third-generation Italian grandmother cooking up a fresh batch of tonight's spaghetti aglio, olio e peperoncino. The simplicity yet genuineness is what makes this brand so unique and extraordinary.
Pasta Alica it's a totally Italian emotion, and like all good emotions, you must touch it with your hand. We're glad to show you the packaging design and the restyling of the visual identity of Pasta Alica, a company of pasta makers from Tito of Potenza, in the south of Italy. The aim was to give the idea of a authentic Italian line of products, with a visual solution that comes from the past, but modern in the same time.
- Illustrator: Claudia Bartoli
- Branding Agency: nju: comunicazione
- Art Director: Stefano Marra
- Designer: Annamaria Varallo