Makeup brand nu., designed by the Portugal-based branding agency meh., is taking clean beauty to a whole new level. With minimal and neutral packaging, the packaging is simple yet makes a statement. This first release includes two highlighters, and the tone of the packaging signifies each shade by the color it comes in. It’s refreshing to see a makeup brand use colors that are muted and natural. The purity reflects how the product should feel as you wear it, light and natural. When a brand’s messaging and goals are reflected in its packaging, you know it must be reliable.
nu. is a makeup brand, defined by a clean and simple visual language. Its mission is to make consumers feel like they are wearing a natural second skin, without it feeling heavy and fake. This project’s biggest challenge was to work the packaging’s functionality, while keeping a simple yet different design. This first line of products by nu. is made up of two highlighters: one with rose tones, and another one with yellow tones.
