Sometimes, the last thing you can handle is a hangover, and Juniperl gets, respects, and fulfills that with their booze-free Gin & Tonic. Their bottle, designed by the team at Kingdom & Sparrow, is elevated and fresh with a dreamy collage landscape scene that makes my case of wanderlust even stronger. Just because this Gin & Tonic doesn’t include alcohol doesn’t make it any less fun or refreshing than a drink that does. Juniperl is adventurous and accessible and won’t make you feel like you’re missing out on the fun; in fact, you’ll be the one having the most fun in the morning.
Juniperl founders Rebecca and Wes came to us with a mission to launch a sophisticated and affordable non-alcoholic alternative to gin. As active, health-conscious millennials themselves, they wanted to create something that fellow gin-lovers could enjoy on social occasions – without the hangover the next day.
To help them stand out in the fast-growing low and no ABV spirits category we focused on communicating a sense of joy and activity, with a contemporary, feelgood brand identity. We combined lighthearted messaging and a modern colour palette with playful collage elements depicting flavour cues and people outside enjoying themselves in nature. Tactile finishing elevates the premium, reinforcing the market position whilst keeping it accessible. The result is a fresh look and feel that’s equally at home on millennial drinkers’ Instagram feeds as it is on their shelves at home.
Despite launching in the Covid climate, Juniperl have already had some great success selling online – and lots of positive feedback on the branding. Watch this space for more results soon!
“The team at Kingdom & Sparrow completely got our brief and created the most amazing brand for us. Their ideas were so creative and different, and they’ve really made our brand stand out against others. We enjoyed the whole process and absolutely loved working with them!” – Rebecca, Founder & Director at Juniperl.
