Believe it or not, The Bu was crafted and perfected in a Hawaiian garage. The founder, Gary Hawes, is a biochemist surfer, so the brand was bound to be an amalgamation of all things… cool. Each can is labeled with a gradient color palette that perfectly taps into each flavor profile inspired by its Hawaiian roots. Honeydew is yellow and green, and lavender is purple and turquoise. The Bu is different than your typical Kombucha beverage in every perfect way, and I think that might have something to do with where it all began.
The Bu was founded in 2011 by Gary Hawes, a biochemist surfer living in Hawaii. Hawes started drinking kombucha to help him recover from his intense workouts, but was turned off by the heavy, vinegary taste that each brand offered. So Hawes retreated to his garage and applied his scientific knowledge, determined to develop a great kombucha that was healthy and delicious. From his garage in Hawaii, The Bu Kombucha was born. We helped the team tuck into what makes The Bu unique, building a vibrant identity system that’s part surfing, part science and allll good.
