In Finnish, Taika means “magic.” In coffee standards, it means “adaptogen-infused coffee in a can, designed to keep you awake, aware and inspired.” Taika is founded by two-time Finnish Barista Champion and top 10 World Barista Champion, Kal Freese, and ex-Facebook product manager Michael Sharon and designed by the whimsical and talented Day Job agency.
All of Taika’s products are plant-based, keto-friendly, gluten and lactose-free, but their branding goes against the norms of every other coffee in the industry. The differentiation begins when people text the phone number on the can. Using a combination of custom technology and humans, they’re building a hospitality program that creates fanatic loyalty and provides exceptional customer service.
The bright and eccentric packaging also provides an educational and visual element for consumers as each color indicates a distinct flavor. While most coffee brands focus on where their coffee beans are from, Taika is more interested in how you’ll feel after drinking a can. Everything about Taika is unique and whimsical, and it’s much needed in the coffee sector. We appreciate the unexpectedness.
