Tchawks Invites You To Understand The Culture And Beauty Of A True Bajan Experience
by Chloe Gordon on 04/30/2021 | 2 Minute Read
Saint Peter Studio and Tchawks Chocolate celebrate Barbadian pride and tradition in a way that is more modern than cliche. The package design is colorful, with whimsical illustrations featured on the front of each bar. The styles encourage viewers to relate with the culture's rhythms, symbols, and playful ideals making for a very interactive design.
?The value of our culture and the beauty of a true Bajan experience are constantly overlooked and discredited in visual representations of our island.
A premium yet authentic brand from the visual identity to the printing material, our goal was to create a simple and powerful product that stood out from all of the pre-existing competitors on the market. It was critical that the brand identity and packaging felt Barbadian, but not in the cliched way that traditional Barbadian imagery does, but rather in a more polished and modern way. The island's national symbols and culture have been reinterpreted graphically in a series of compositions that invite viewers to connect with various Barbadian's rhythms, through musical instrument and movements that are unique. As a result, Tchawks culturally inspired illustrations, along with funky custom typography, creates an appetizing brand identity full of excitement.