Yeraz Gokbas has designed the colorful and youthful packaging for ACT Istanbul, the producers of handmade mesh bags. The packaging reflects the making of these bags and foreshadows what’s to come when the box is opened. And while color might be at the forefront of the designs, everything about it is sophisticated and polished. Often, when brands have a colorful product, they stray away from designing branding with color. The fact that ACT Istanbul is doing just the opposite makes for packaging design worthy of talking about.
ACT Istanbul is a new label from Istanbul, Turkey, producing handmade mesh bags through the collaborative work by women of different generations. The bags are hand-produced using yarn in vivid colors, and aim to bring color & creativity into people’s wardrobes. The branding and packaging design therefore reflects the colorful nature of the brands’ creations. The abstract shapes used on the packaging, in a way, act as a sneak peek of what’s inside the box: more color! The packaging designs included: box, tissue paper, logo sticker, tag label, thank you card, and a sticker set.
